We empower youth to lead change and inspire others through innovative projects that address real-world problems. 

Projects are successful because youth who lead change receive  support and guidance from adults. These are teachers, parents, school administrators, building managers, community experts and staff of our sponsor organizations who contribute to the projects and to youth leadership development.


Measuring the Problem

A key step in the students' projects is to explore the problems they notice in their school and community. They conduct audits to establish a baseline for their school-wide behaviour change initiative.

In the Calgary School District, over 4,000 elementary, middle school and secondary school youths have implemented sustainability projects with measurable results since 2005. Energy savings, water conservation, and waste reduction have been realized and a conservation culture has been created in school communities throughout British Columbia and Alberta. Our programs have changed lives and transformed communities as individuals and groups adopt behaviour changes for sustainability.


Showcasing Results

Students present their results to the community and exchange ideas with other youth leaders that helps inspire their next project.

This real-life experience helps students grow from year to year. That makes the program special. Seeing the benefits of long-term learning along with the professional development provided, has changed the way I teach.
— Kim Cowdy, Teacher, Calgary Board of Education

Seven Steps to Success

We’ve identified 7 key steps for leadership teams to achieve success with their project and to develop project management skills. This framework helps teams experience the importance of each step and makes it easy for them to complete. It also has the flexibility to be enhanced and modified to enable youth leaders to take on new and more complex initiatives, with confidence. It is the foundation of behaviour change cycles to enable a conservation culture to become established.


  1. Collect data to assess the problem

  2. Analyze the data and set a goal

  3. Design a solution

  4. Plan

  5. Communicate with marketing strategies

  6. Measure to evaluate

  7. Share impact and establish a legacy